Google develops the Gemini family of multimodal models, which appear across its consumer products, the Gemini app, and developer platforms. Models are offered to developers both through the Gemini API and through Vertex AI on Google Cloud.
Google’s positioning leans on integration: Gemini is woven into existing products such as search, workspace tools and Android, while the API and Vertex AI target developers and enterprises that want to build on the same models. Paid consumer plans add higher limits and access to the most capable Gemini tier.